Discover 6 Great Tools for Amazon Sellers

14 Dec 2023 Rahul Chohan

4 min

Reading Time: 4 minutes

Amazon has become an immensely popular platform for small and medium e-commerce businesses to sell their goods. However, many business owners sell on Amazon without ever realizing that they can easily access a huge range of useful tools for Amazon sellers.

In this article, we’ll look at six of the best Amazon seller tools and explain how each can considerably improve your business efficiency, which in turn means higher revenue for any e-commerce business selling through Amazon. Even if Amazon isn’t the only online marketplace you use to sell your products, some of the tools are also compatible with similar platforms like Etsy or eBay, so you can still leverage them as needed.

We’ll be providing details on everything from product research software such as Jungle Scout and Helium 10 to marketing automation tools like Pacvue. Read on for more.

What are the best tools for Amazon sellers?

1. Jungle Scout Supplier Database

Jungle Scout actually offers a range of seller tools specifically aimed at Amazon business owners, such as automation tools to help ensure you get product reviews or sales analytics software. However, in this article, we will specifically focus on the Jungle Scout supplier database.

The Jungle Scout database helps sellers identify reliable suppliers for specific goods and can even set up orders for you once you’ve found an appropriate supplier. Jungle Scout’s supplier database is essential if you’re struggling to find the right stock or the right materials, as it checks the product reviews for each supplier to help ensure quality.

Additionally, the Jungle Scout database can provide market research capabilities. If a competitor stocks a product you’d like to start selling, you can identify your competitors’ suppliers by putting the product’s ASIN (Amazon Standard Identification Number) into the Jungle Scout database.

2. Helium 10 Product Research

Like Jungle Scout, Helium 10 offers a wide range of seller tools and solutions for Amazon businesses. In this section, we’ll take a closer look at the product research tool.

This piece of software allows Amazon sellers to learn sales analytics about products before they invest in them as stock items. For example, the tool displays information like potential profitability, so you can start calculating the financial ramifications of selling the product. Helium 10 can also show you how saturated the market for that product is — if many other sellers stock the product, you may want to look for something a little more niche.

3. Keepa

Keepa is a simple but hugely useful browser extension that displays product pricing history charts. The tool can be used to compare prices of new and used versions of the product, and help advise when you should raise or lower prices.

Amazon can be a surprisingly volatile market. Product pricing shifts all the time based on the success and failure of various industries, as well as the price of stock and raw materials. With the Keepa browser add-on, you can receive price drop alerts to help you stay ahead of the trends (or enable automatic repricing and ensure your pricing doesn’t impact your sales.

4. Pacvue Activate

Pacvue is a multifunctional platform that supports Amazon sellers whether they need access to accurate market data or automated solutions that help maintain day-to-day operations. Pacvue’s Activate solutions are of particular interest.

This tool helps sellers manage marketing campaigns that combine your Amazon PPC campaigns and organic advertising. It’s specifically built for marketplaces, so it works particularly for marketplace sellers by leveraging the specific keywords their target audience uses often.

5. Pixelfy

URL shortening is a process used by a huge range of businesses, not just marketplace sellers. However, Pixelfy is one of the best tools for Amazon sellers because it offers a specific service targeted at Amazon sellers.

The service works by embedding relevant keywords into the shortened URL. When shared through social media and clicked on by customers, these keyword URLs help raise your search engine rankings on both Google and Amazon search results.

6. Flexport

For Amazon sellers that source their stock from overseas, Flexport could be an immensely useful tool. Flexport helps you find couriers and transit options to get your goods from A to B. That means that Flexport can help you send orders out to your customers as well as receive goods from suppliers.

Building an independent logistics network as an Amazon seller can be difficult — it means finding somewhere to store your goods, someone to pack orders, and someone to ship them wherever they need to go. Flexport can be a huge help in building this kind of network. Alternatively, Amazon sellers can also use the FBA service.

Is Amazon FBA worth it?

Although it’s technically a tool like the ones mentioned above, Amazon FBA still has many valuable features for Amazon sellers. The FBA (Fulfillment by Amazon) service lets you outsource order fulfillment to Amazon. Basically, this means that Amazon will warehouse, pack, and deliver goods on behalf of any seller paying for the service.

The primary benefit of FBA is that it gives small businesses access to the enormous logistics infrastructure that Amazon has, instead of having to source their own couriers and storage space. Amazon FBA even works overseas in the EU and UK, so it’s not limited to US-based e-commerce sellers.


All it requires is a monthly fee, which is usually substantially less than building your own logistics network would cost. However, keep in mind that using Amazon FBA means you lose control over much of the delivery and fulfillment process, and (since they’d be returning to Amazon, not you) it can also make returns and refunds slightly more complicated.

Zyla: Fast and easy international payments for e-commerce sellers

The tools we’ve listed above can help with sales, marketing, and order fulfillment. But what about the financial side of your business? If you need a fast and easy way to send and receive payments, then try Zyla.

Zyla is another highly useful tool for e-commerce sellers, particularly those that sell goods across borders. Every Zyla Account allows you to make fast and secure payments, in a wide range of currencies. If you’re waiting for the exchange rate to improve, Zyla also offers multi-currency accounts where you can store foreign denominations.

What’s more, setting up a Zyla Account is completely free, requires no subscription fees, and comes with great customer service. If you’re looking for an easier way to make international money transfers, or want to learn about Zyla’s additional features, sign up for Zyla today.